November/December 2014• Current Issue

Opening Thoughts
The Top Tech Christmas Gifts

Wall Street View
Top 10 Drugs

The Future of Medicine: The Time Is Now

bMod Beat
A Discussion with Patrick Brisebois

Market Insights: Beyond 2014
Demand Planning for Launch Excellence:
A Market Entry Strategy Built for the Long Run

Breaking New Ground in Commercial Applications
with Real-world Evidence

An IMS Brogan Viewpoint

Lemieux Bédard
Doing More with Less: A Challenge for Marketers and Their Ad Agency

Advertising Analysis Review

People on the Move