November/December 2012 • Current Issue
Opening Thoughts
The Top 25 Most Powerful Women of 2012
Wall Street View
The Top Medicines of the Year: 1994 to 2012
Shire
Innovative Medicine for Canada
Havas Life
Bigger vs. Better: Do You Have to Choose Which Way to Grow?
Redefining the Blockbuster Model
An IMS Brogan Viewpoint
Market Insights: Beyond 2012
The Challenge and Importance of Strategic Plan Implementation
What's Really Happening with Pysicians' Media Usage
Insight from the 2012 PMB Medical Media Study
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